sytner promo

Project

Sytner Group required a fresh suite of content to promote their wide product range and ever-changing demographic. Our brief was to capture snapshots of the customer journey, highlighting premium brands and showcasing Sytner’s showrooms. The video would need to serve as background homepage content with the ability to be repurposed for future articles, social posts and in-store video content. We worked with marketing and IT teams at Sytner from concept through to delivery, ensuring the project completed on time and within budget, whilst meeting all technical requirements.

When the production team weren’t scaling the inclines of Winnat’s Pass in typical Peak District weather, they were roaming the streets of Camden with an Audi e-Tron and an R8 for safe measure, in what felt like the very encapsulation of “street art”. Another part of the production took place at Millbrook Proving Ground. A large section or road was cordoned off with exclusive use for our production which saw our FPV pilot, Ben, give chase to Maserati’s MC20 and Lamborghini’s Aventador SVJ. The production came to a close to the tune of Lamborghini’s sonorous V12 ripping through asphalt and rainwater, disappearing into a veil of smoke and steam.

Equipment
Panasonic S1H (Primary camera), RED Weapon 6K S35 (Secondary camera), DJI Ronin S Gimbal, DJI Mavic Pro 3, Custom FPV Drone with GoPro Hero 9, Aputure Lighting.

Credits

Producer
Jo Cameron

Creative Director
Jimmy Bricknell

DOP
Stefan Louca

Photography
Craig Fraser

Make up
Sophie Sheridan

FPV Drone Operator
Ben White